Wired Magazine / Moto X
Head of Production, Executive Producer

• Executive Produced the world’s first interactive print ad, shortlisted for Innovation at Cannes Lions.
• Led overseas sourcing, manufacturing, and tech integration to deliver embedded LED functionality on a tight budget and across multiple press runs.
• Featured in WIRED, the ad allowed users to change the phone’s color in real time—mirroring Moto Maker’s customization via printed circuitry and touch-sensitive buttons.
• 2014 Cannes Lions, Shortlist: Innovation, 2014 One Show, Bronze Pencil: Innovation in Print, 2014 Webby Honoree, National Advertising, 2014 New York Design Awards, Best in Category: Advertising – Print, 2014 IAB Mixx Awards, Gold: Augmented Reality, 2014 New York Design Awards, Best in Category: Advertising - Outdoor, Retail, Point-of-Sale